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How to use this tool
- Select your server format — Apache .htaccess, Nginx, or Netlify.
- Enter your old and new URLs — one pair per line, space separated.
- Old URL should be the path (e.g.
/old-page) and new URL the full URL. - Click Generate Rules — copy and paste into your server config file.
Why 301 redirects matter for SEO
A 301 redirect tells Google that a page has permanently moved to a new URL. It passes approximately 90-99% of the original page's ranking power (PageRank) to the new URL.
Without proper redirects during a site migration, you lose all your existing rankings. Always set up 301 redirects before changing URLs or restructuring your site.
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