Traffic source (google, newsletter, twitter)
Marketing medium (cpc, email, social)
Campaign name (use underscores)
Paid keyword term
A/B test variant or ad content identifier
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UTM parameter guide
utm_source *Where the traffic comes from — google, facebook, newsletter
utm_medium *The marketing channel — cpc, email, organic, social
utm_campaign *Campaign identifier — spring_promo, product_launch
utm_termPaid keyword — for Google Ads campaigns
utm_contentAd variant — for A/B testing different creatives
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